Our Store

A turn of the century Victorian duplex, located in the heart of Milwaukee's Westown neighborhood, may not seem like the obvious choice for a retail destination...especially for a business focused on delivering a premium audio and home theater experience. While it may not be an obvious choice, we believe it's the perfect choice.

We are situated mere blocks from Milwaukee's Civic Center, Theater District, Public Museum, Public Library, Marquette University and the city's major sports and convention venues. If the dedicated parking spaces in front of the store happen to be in use by other visitors, there is abundant and inexpensive public parking nearby. The access ramps to I-94, I-43, and I-794 are all within a few blocks of our location. Whether you're coming from Mequon, Brookfield or Racine it's an easy visit and the best Milwaukee has to offer is just outside our front door.

Ultra Fidelis has been providing state-of-the-art products and passionate service since its inception in 1997. We began our search for a new location during the summer of 2003. Our objective was a stand-alone building where we could recreate the compelling music and movie experiences most of us enjoy frequently at home, but rarely if ever, in a commercial establishment.

This Victorian duplex was the perfect candidate: large open floor-plan, high ceilings and loads of character and charm. With the help of some great craftspeople, we were able to transform the tired old former daycare center into a truly one-of-a-kind environment. Demo rooms on two floors provide intimate settings to audition everything from simple two-channel music systems to highly sophisticated complete multimedia home theaters. Leather couches, track lighting and original artwork contribute to an experience that is as close to being in your own home as we know how to make it.

We can honestly brag that there's nothing else like it - in Milwaukee or any place else we've ever been and we think you'll feel the same way after you visit.

Click on the thumbnails for a virtual tour of the store or visit us at 740 North James Lovell Street in the heart of Downtown Milwaukee.